Full-stack & product engineer · independent
I find out why it's done that way, then build the software that does it for you: internal tools, field apps, and the automations in between.
| Date | Site | Component | Cond. | Photo | |
|---|---|---|---|---|---|
| 14 | 03/14 | Bayview Condos | Roof, shingle | Fair | IMG_2231 |
| 15 | 3/14/25 | Bayview | Pool deck | fair?? | see email |
| 16 | 03/15 | Bay View Condo | Elevator cab | Good | — |
| 17 | 03/15 | Bayview Condos | Roof, shingle | Fair | IMG_2231 |
| Date | Site | Component | Cond. | Photo | |
|---|---|---|---|---|---|
| 14 | 03/14 | Bayview Condos | Roof, shingle | Fair | IMG_2231 |
| 15 | 3/14/25 | Bayview | Pool deck | fair?? | see email |
| 16 | 03/15 | Bay View Condo | Elevator cab | Good | — |
| 17 | 03/15 | Bayview Condos | Roof, shingle | Fair | IMG_2231 |
Why is the roof in here twice?
Why does the photo live in an inbox?
Roof · asphalt shingle
Ready to submit
Sound familiar?
Someone captures it in the field or on a call, and someone else retypes it into the system that actually matters.
Every retype is a chance to get it wrong.
Personalized emails, follow-ups, status updates: the most expensive hours in the company spent on a template.
Is this the best use of the person who runs the place?
Photos from one place, numbers from another, a document stitched together by hand every single time.
The format never changes. Why does the work?
What I build
Before anything gets built, I map how the work really happens, ask why at every step, and hand you a written plan.
Replace the spreadsheet, the clipboard and the retyping with an app built around your exact process and report formats.
Connect the systems you already pay for, Microsoft 365 included, and let software do the copy-paste.
The person who built it keeps it running, fixes what breaks, and changes it as your business changes.
Selected work
A firm's CEO was preparing outreach emails by hand, one template at a time. I built an app that personalizes and sends them from his own mailbox, recovers from individual failures, and reports on every run.
I rode along on real inspections to see the work first, then built the app analysts used on site. Submitting an inspection produces the workbook and photo reports the office needs, filed where the team works.
How I work
Why does the work happen this way, and what is the person doing it really trying to get done? Often the fastest answer is to watch it happen.
Objective, constraints, trade-offs and expected behavior get settled before the code, so nobody relitigates them halfway through.
I build the whole thing, front to back, ship it, and keep maintaining it after people depend on it.
Growth systems
Operations are half of it. The other half is a steady flow of the right conversations. These are set up and operated for you, and connected to the rest of your business.
Finds companies that match your ideal customer, researches each one, writes personal outreach and follows up.
Publishes useful articles on a steady schedule, built on research into what your buyers actually search for.
Keeps your site fast, secure and current, and turns visitors into conversations.
A 30-minute call. No pitch deck. Bring the spreadsheet, and we'll start with why.
Book a call